HDFC Life: Lessons in Emotional Independence
Campaign details
Brand owner: HDFC Standard Life Insurance CompanyLead agency: The Leo Burnett Group, IndiaBrand: HDFC LifeCountry: IndiaIndustry InsuranceMedia: Cinema, Integrated, Internet - general, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Our Success Became Our Enemy
For decades, HDFC Life, the third largest insurance brand in India has resonated with the hard working Indian man for whom living a life of self-sufficiency was an ethos of life....