Clean & Clear: See the real me - a Himalayan odyssey
Campaign details
Brand owner: Johnson & JohnsonLead agency: DDB Mudra GroupBrand: Clean & ClearCountry: IndiaIndustry Bath toiletries, soapsMedia: Online video, Point-of-purchase, in-store, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Confronted by market leader Himalaya's unrelenting hold on the facial cleansing market, Clean & Clear decided to take its battle to a new turf – Month-On-Month growth rather than market share. It decided to reconnect with its core audience of teens and reframe the teen...