Wildcraft: Changes in Latitude, Changes in Attitude
Campaign details
Brand owner: Wildcraft Pvt LtdLead agency: DDB Mudra GroupBrand: Wildcraft Pvt LtdCountry: IndiaIndustry Clothing & fashion retail, Clothing, apparel, Sports, Travel retailMedia: Internet - display, Internet - general, Internet - search, Online video, Social mediaBudget: Up to 500k
Executive summary
Facing stiff competition from international brands, how could Indian outdoor-gear brand, Wildcraft, woo its digital savvy audience and own the outdoors? By owning the most visceral part of the outdoor experience – the weather. Idea – Weather Hacking...