Wildcraft: Changes in Latitude, Changes in Attitude

This case study shows how Wildcraft, an outdoor gear brand, increased sales in India by using a location-based digital content campaign.

Wildcraft: Changes in Latitude, Changes in Attitude

Campaign details

Brand owner: Wildcraft Pvt LtdLead agency: DDB Mudra GroupBrand: Wildcraft Pvt LtdCountry: IndiaIndustry Clothing & fashion retail, Clothing, apparel, Sports, Travel retailMedia: Internet - display, Internet - general, Internet - search, Online video, Social mediaBudget: Up to 500k

Executive summary

Facing stiff competition from international brands, how could Indian outdoor-gear brand, Wildcraft, woo its digital savvy audience and own the outdoors? By owning the most visceral part of the outdoor experience – the weather. Idea – Weather Hacking...

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