Eden: Be the Star of Christmas: Eden's Christmas Triumph
Campaign details
Brand owner: MondelezLead agency: OgilvyOne Worldwide PhilippinesBrand: EdenCountry: PhilippinesIndustry Dairy products, fats, oilsMedia: Events & experiential, Social media, TelevisionBudget: Up to 500k
Executive summary
Be the star of Christmas: Eden's christmas triumph
How do you challenge what's tried and tested, especially during a season when traditions are most cherished? When Christmas comes around, one can expect to see a spread of staple holiday dishes in Filipino homes – kaldereta, spaghetti, Christmas ham. What's Christmas without traditional...