Eden: Be the Star of Christmas: Eden's Christmas Triumph

This case study shows how Eden, a cheese brand, increased its sales by providing an alternative to a much-loved Christmas classic in the Philippines, without alienating its audience.

Eden: Be the Star of Christmas: Eden's Christmas Triumph

Campaign details

Brand owner: MondelezLead agency: OgilvyOne Worldwide PhilippinesBrand: EdenCountry: PhilippinesIndustry Dairy products, fats, oilsMedia: Events & experiential, Social media, TelevisionBudget: Up to 500k

Executive summary

Be the star of Christmas: Eden's christmas triumph

How do you challenge what's tried and tested, especially during a season when traditions are most cherished? When Christmas comes around, one can expect to see a spread of staple holiday dishes in Filipino homes – kaldereta, spaghetti, Christmas ham. What's Christmas without traditional...

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