Odonil Block: The New Smell of Status of India

This case study shows how Odonil, India's leading air-freshener brand, managed to increase sales and create new relevance for its 50 year old product.

Odonil Block: The New Smell of Status of India

Campaign details

Brand owner: Dabur India LtdLead agency: Mccann Worldwide IndiaBrand: OdonilCountry: IndiaIndustry Cleaners and Detergents, SundriesMedia: Online video, Packaging & design, Radio, Social media, TelevisionBudget: 500k - 1 million

Executive summary

This case demonstrates how Odonil, India's leading air-freshener brand, managed to increase sales and create relevance for its 50 year old product – the simple air freshener block .

In a nation where Air Freshener is considered a whimsical purchase on basis of exotic fragrances, attractive...

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