Make Love Not Scars: #EndAcidSale
Prem Narayan, Neha Shah
Campaign details
Brand: Make Love Not ScarsBrand owner: Make Love Not ScarsLead agency: Ogilvy & Mather, MumbaiCountry: IndiaIndustry: Charities & voluntary organisationsMedia: Internet - general, Online video, Outdoor, out-of-home, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Most effectiveness cases work towards improving businesses. Here's one that's working to put something out of business. Open sale of acid. The real problem was that business was very good. Make Love Not Scars (MLNS), an NGO dedicated to providing...