KitKat: Breaker Benches

This case study shows how KitKat, a chocolate brand, increased sales by activating its slogan 'Have a Break' for an outdoor-led campaign.

KitKat: Breaker Benches

Sam Zetha, Pam Garcia, Cha Agcaoili

Campaign details

Brand: KitKatBrand owner: Nestlé PhilippinesLead agency: J Walter Thompson PhilippinesCountry: PhilippinesIndustry: ConfectioneryMedia: Integrated, Outdoor, out-of-home, Sales promotion, Social media, TelevisionBudget: 1 - 3 million

Executive summary

KitKat has always been about having a break, but for most people, not all breaks are about having a KitKat. How can KitKat convince consumers that for every kind of break people take, KitKat will be part of it?

Introducing the Breaker Benches. Whatever kind of break you decide to...

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