Pond's Men: Beat The City

This case study shows how Pond's Men, a men's grooming brand, increased sales in the Philippines by creating a location-specific outdoor-led campaign.

Pond's Men: Beat The City

Campaign details

Brand owner: UnileverLead agency: OgilvyOne Worldwide PhilippinesBrand: Pond's MenCountry: PhilippinesIndustry Skin care, sun protectionMedia: Events & experiential, Integrated, Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Filipino men strive to succeed in the workplace, and they believe that looking good gives them the edge. However, city life impedes their quest for success. Stress, pollution, heat, and traffic leave them feeling and looking haggard.

Pond's Men saw this as a way to connect with the men, as it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands