Pond's Men: Beat The City
Campaign details
Brand owner: UnileverLead agency: OgilvyOne Worldwide PhilippinesBrand: Pond's MenCountry: PhilippinesIndustry Skin care, sun protectionMedia: Events & experiential, Integrated, Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k
Executive summary
Filipino men strive to succeed in the workplace, and they believe that looking good gives them the edge. However, city life impedes their quest for success. Stress, pollution, heat, and traffic leave them feeling and looking haggard.
Pond's Men saw this as a way to connect with the men, as it...