Philips Air Purifiers: Bringing air pollution closer to people's lives
Yudhishthir Agrawal, Shivendra Dikshit
Campaign details
Brand: Philips Air PurifiersBrand owner: PhilipsLead agency: BBH Communications India Private LimitedContributing agencies: Avian Media, India, Isobar, IndiaCountry: IndiaIndustry: Home appliancesMedia: Cinema, Events & experiential, Internet - display, Magazines - consumer, Newspapers, Point-of-purchase, in-store, Product placement, Sales promotion, Social media, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: Up to 500k
Executive summary
In May 2014, the World Health Organization named New Delhi the most polluted city in the...