Nestlé: Now Everyone Can Breastfeed a Child
Campaign details
Brand owner: Nestle India Ltd.Brand: NestleCountry: IndiaIndustry Public healthMedia: Internet - display, Internet - general, Internet - microsites, Newspapers, Online videoBudget: Up to 500k
Executive summary
Nestlé with Start Healthy, Stay Healthy initiative, wanted to champion the cause of adequate breastfeeding – a grave problem among urban Indian women. By identifying the key barriers that an urban mother faced and distributing the responsibility of breastfeeding from just the mother to the larger community, Nestlé not only engaged with the urban...