Vaseline Men: Worst Face Scenario
Campaign details
Brand owner: Unilever Lead agency: BBH Asia Pacific Brand: Vaseline MenCountry: ThailandIndustry Skin care, sun protectionMedia: Integrated, Internet - display, Internet - microsites, Mobile & apps, Online video, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Issue - For Unilever's largest male "face" grooming brand, Vaseline Men, Thailand is critical, accounting for 20% of €52mn. turnover. After 3 years of growth, Vaseline Men recorded its first year of decline in share & turnover in 2015.
Reason– In...