WWF Thailand: Chor Chang
Tanet Boonkuntinad
Campaign details
Brand: WWF ThailandBrand owner: WWF ThailandLead agency: Ogilvy & Mather Advertising BangkokCountry: ThailandIndustry: Charities & voluntary organisationsMedia: Internet - microsites, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Every year, 30,000 African elephants are butchered for their ivory globally, then smuggled and laundered into Thailand, making the country the world's second largest unregulated ivory market. What's worse, successive Thai governments put the 'elephant issue' on the back burner. The objective of this campaign was to rekindle...