Nihar Naturals PCN: A hair oil brand to a cultural brand
Campaign details
Brand owner: Marico India Private Limited Lead agency: BBH Communications India Private Limited Brand: Nihar Naturals PCNCountry: IndiaIndustry Hair careMedia: Content marketing, Events & experiential, Newspapers, Outdoor, out-of-home, Public relations, Sponsorship - media, Television, Television - direct responseBudget: 500k - 1 million
Executive summary
Nihar PCN is a value added coconut hair oil. The brand operates in West Bengal and competes with Shalimar, the heritage brand for the last 70 years and the 'original...