NTUC Income: Adviser Connect: Virtual Hook-ups for Insurance Advisors
Amanda Lim, Thomas Wagner
Campaign details
Brand: NTUC IncomeBrand owner: NTUC IncomeLead agency: BBH Asia PacificCountry: SingaporeIndustry: InsuranceMedia: Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Outdoor, out-of-home, Public relations, Radio, Social mediaBudget: Up to 500k
Executive summary
NTUC Income, one of the largest insurers in Singapore, was facing stagnating growth in its life insurance business for the 35 and under segment despite leading in brand equity scores. Analysis revealed...