Checky: Pictures full of warmth
Campaign details
Brand owner: Fuji FilmLead agency: BBDO and Proximity ChinaBrand: CheckyCountry: ChinaIndustry Cameras, photographyMedia: Events & experiential, Internet - display, Internet - search, Online video, Outdoor, out-of-homeBudget: 5 - 10 million
Executive summary
How can printed photos ever find its place in this era of smart phones and digital photos?
Checky (which takes polaroid-style pictures) found a way.
It began with the realization that Checky cameras could never win against smart phones which people now use as their default photography gadget...