Giving Men Confidence – Virtually!
Campaign details
Brand owner: P&G ChinaLead agency: BBDO and Proximity ChinaBrand: GilletteCountry: ChinaIndustry Shaving productsMedia: Content marketing, Direct marketing, Events & experiential, Integrated, Internet - display, Internet - general, Internet - microsites, Magazines - business, trade, Magazines - consumer, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Sales promotion, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
In China, most men shave using an electric...