Clorets (Mint Tab): A.I. vs. Human Creative Battle
Campaign details
Brand owner: Mondelez JapanLead agency: McCann Erickson JapanBrand: Clorets (Mint Tab)Country: JapanIndustry ConfectioneryMedia: Internet - microsites, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
Clorets Mint Tab, a tablet-type, mint candy sold by the confectionery-maker Mondelez Japan was looking for a campaign that would effectively communicate the product's benefit of "instant refreshment that lasts for 10 minutes" through an approach that was as innovative as the product itself. The solution was to build the...