Fair & Lovely: Delay Marriage
Team MullenLowe Lintas Group
Campaign details
Brand: Fair & LovelyBrand owner: Hindustan UnileverLead agency: MullenLowe Lintas GroupCountry: IndiaIndustry: Cosmetics, beauty aidsMedia: Cinema, Internet - microsites, Magazines - consumer, Newspapers, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Radio, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
The leadership position of Fair & Lovely (FAL), a skin-lightening cosmetic product of Hindustan Unilever, was under threat because fans in 158 million Indian households were being wooed by the science...