Wildstone: Redefining the laws of 'attraction'
Walter Noronha, Bhakti Malik, Preeti Shetty
Campaign details
Brand: WildstoneBrand owner: McNroe Consumer Products Pvt LtdLead agency: Soho Square Advertising IndiaCountry: IndiaIndustry: Deodorants, anti-perspirantsMedia: Cinema, Online video, Outdoor, out-of-home, Radio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This case study describes how in the midst of new product news and extensive spends by competitors Wild Stone, an Indian deodorant brand, overtook Axe to become the no. 1 brand in the gas-based deodorant category.
All this was achieved within 12...