Dabur Vatika: Brave and Beautiful
Team MullenLowe Lintas Group
Campaign details
Brand: Dabur VatikaBrand owner: DaburLead agency: MullenLowe Lintas Group (primary agency)Country: IndiaIndustry: Hair careMedia: Events & experiential, Internet - display, Internet - microsites, Newspapers, Online video, Radio, Social media, TelevisionBudget: Up to 500k
Executive summary
A brave view
Hair care is one of the hardest-fought marketing battles in the world, and India is no exception. With over 50 brands actively advertising, every strand of hair-care market share is fought tooth and nail and shampoos being the...