Visa: The Voice
Hans Lopez-Vito
Campaign details
Brand: VisaBrand owner: Visa ChinaLead agency: BBDO and Proximity ChinaCountry: ChinaIndustry: Banks, credit cards, loansMedia: Direct marketing, Events & experiential, Integrated, Internet - general, Internet - microsites, Magazines - consumer, Mobile & apps, Online video, Outdoor, out-of-home, Sales promotion, Social media, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
"Do not deface cultural relics or historic sites with carvings or graffiti; do not climb or touch them; take photographs only when permitted."
- A passage from page 6,...