Knorr: Daal Challenge Cooking Helpline
Campaign details
Brand owner: UnileverLead agency: MindshareBrand: Knorr Country: PakistanIndustry Food industry (general)Media: Integrated, Internet - display, Internet - general, Internet - search, Magazines - consumer, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, TelevisionBudget: Up to 500k
Executive summary
Objective
Pakistanis love their meat and daal. However, meat is an unaffordable commodity for most. Knorr decided to introduce the concept of chicken cubes in daal/pulses, enabling households to obtain a substitute for meat. The challenge was to set Knorr as a...