COPD Disease Awareness: Make Time For Dad: How a video on social media saved lives in the real world
Campaign details
Brand owner: GlaxoSmithKline Philippines, Inc.Lead agency: Ace Saatchi & SaatchiBrand: COPD Disease AwarenessCountry: PhilippinesIndustry Contraceptives, family planning, DTC prescription products, Healthcare services, providers, Non-prescription, OTC products, Promotions to the medical profession, Public healthMedia: Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
This case study describes how an emotional stunt that was brought to life on social media saved actual lives in...