Wills Lifestyle: Mannequins On A Break

This case study describes how Wills Lifestyle, the premium clothing and apparel brand in India, used technological innovation to engage Wills Lifestyle consumers and fans in-store and online.

Wills Lifestyle: Mannequins On A Break

Campaign details

Brand owner: ITC LTD LIFESTYLE RETAILING BUSINESS DIVISIONLead agency: Madison CommunicationsBrand: Wills LifestyleCountry: IndiaIndustry Clothing & fashion retail, Clothing, apparelMedia: Online video, Other & ambient media, Public relations, Social media, Word of mouth, advocacyBudget: 500k - 1 million

Executive summary

Wills Lifestyle, ITC's premium clothing and apparel brand in India, needed a technological innovation in order to put its Wills Lifestyle Fall Winter collection into the spotlight. What's more, it wanted to engage consumers and fans both instore and...

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