Telekom Malaysia: How TM Gamified a TVC to Help Those in Need
Campaign details
Brand owner: Telekom Malaysia BerhadLead agency: Universal McCann, IngenuityBrand: Telekom MalaysiaCountry: MalaysiaIndustry Telephone & internet servicesMedia: Content marketing, Internet - microsites, Newspapers, Online video, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Hari Raya, an important religious festival celebrated by the Muslims in Singapore and Malaysia, is an extremely busy period for advertisers. Telekom Malaysia (TM) wanted to release a special Raya video with the purpose of gaining one million views on...