Philips: Picking a fight with the most loved family object in Asia
Campaign details
Brand owner: PhilipsLead agency: iris WorldwideBrand: AirfryerCountry: SingaporeIndustry Home applicancesMedia: Content marketing, Newspapers, Online video, Point-of-purchase, in-store, Product sampling, Radio, Social mediaBudget: Up to 500k
Executive summary
This case study shows how Philips used a powerful insight into Singaporean families to get mums all across the island to retire their beloved woks, and show their children that cooking with an Airfryer instead allowed them to retain the love, but lose the oil.
- The...