The Akanksha Foundation: A for Anthem

This case study describes how The Akanksha Foundation, an NGO with a mission to provide high-quality education to underprivileged children in India, used a video of children singing the country's national anthem, to recruit new teachers.

The Akanksha Foundation: A for Anthem

Hitesh Patel, Kiran Anthony, Khushnuma Daruwala, Aparna Jain, Aayushi Agarwal, Mayuri Shukla

Campaign details

Brand: The Akanksha FoundationBrand owner: The Akanksha FoundationLead agency: Ogilvy & Mather, Mumbai, IndiaCountry: IndiaIndustry: Educational, universitiesMedia: Online videoBudget: Up to 500k

Executive summary

Is there a problem bigger than illiteracy? How about a disengaged society unwilling to lend a hand to those in need? Akanksha, a non-profit organisation working in the education sector in India, needed to recruit quality teachers. With stringent quality requirements, the charity...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands