The Akanksha Foundation: A for Anthem
Hitesh Patel, Kiran Anthony, Khushnuma Daruwala, Aparna Jain, Aayushi Agarwal, Mayuri Shukla
Campaign details
Brand: The Akanksha FoundationBrand owner: The Akanksha FoundationLead agency: Ogilvy & Mather, Mumbai, IndiaCountry: IndiaIndustry: Educational, universitiesMedia: Online videoBudget: Up to 500k
Executive summary
Is there a problem bigger than illiteracy? How about a disengaged society unwilling to lend a hand to those in need? Akanksha, a non-profit organisation working in the education sector in India, needed to recruit quality teachers. With stringent quality requirements, the charity...