SIDIZ: Chair changes our life
Campaign details
Brand owner: Fursys GroupLead agency: TBWA KOREABrand: SIDIZCountry: South KoreaIndustry Furniture & furnishings retailMedia: Cinema, Magazines - consumer, Outdoor, out-of-home, TelevisionBudget: 3 - 5 million
Executive summary
Sidiz was launched in 2006 as a dedicated chair brand focusing on the B2B market. It started selling directly to customers in 2013. Although it was the number one brand in B2B sales in South Korea, its brand – Sidiz – was not known to the general public and its sales were low....