SIDIZ: Chair changes our life

This case study describes how Sidiz, a dedicated chair brand for the B2B market in South Korea, turned around its failing sales by educating consumers on the importance of chairs in their lives.

SIDIZ: Chair changes our life

Campaign details

Brand owner: Fursys GroupLead agency: TBWA KOREABrand: SIDIZCountry: South KoreaIndustry Furniture & furnishings retailMedia: Cinema, Magazines - consumer, Outdoor, out-of-home, TelevisionBudget: 3 - 5 million

Executive summary

Sidiz was launched in 2006 as a dedicated chair brand focusing on the B2B market. It started selling directly to customers in 2013. Although it was the number one brand in B2B sales in South Korea, its brand – Sidiz – was not known to the general public and its sales were low....

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