OMO: Mother's Day Digital Campaign
Campaign details
Brand owner: UnileverLead agency: SapientNitroBrand: OMOCountry: IndiaIndustry Laundry productsMedia: Mobile & apps, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Our challenge was to help OMO, a laundry powder brand from Unilever, create a meaningful connection with consumers during socially cluttered Mother's Day. Our strategy was based on the fact that for Chinese mums, washing their child's clothes is a thankless, life-long task. But it is one of the ways they demonstrate their love and affection for...