Grant's Whiskey: The Awesome Job You Can't Apply For
Campaign details
Brand owner: William Grant & SonsLead agency: SapientNitroBrand: Grant's WhiskeyCountry: IndiaIndustry Alcoholic drinks industry (general), Spirits & liquorsMedia: Events & experiential, Games & competitions, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
With 2% awareness, 1% market share and a small budget, Grant's Scotch Whisky had to make a disproportionate impact to win over its target audience, the so-called 'New Grownups'. People in this segment are used to receiving extravagant treats from big...