Google Taiwan - The Voice
Campaign details
Brand owner: Google TaiwanLead agency: OMD TaiwanBrand: GoogleCountry: TaiwanIndustry Information technologyMedia: Internet - display, Mobile & apps, Online videoBudget: Up to 500k
Executive summary
It is time to return content creation rights to the audience. There are too many messages across media platforms around the world, scattering and weakening the voices out there. The Voice campaign changed that by leveraging a Google-owned asset to centralize the user voice and return power to the audience. For the first time, social voice...