Google Taiwan: The Voice

This case study describes how Google, the technology company, created a digital hub for election information and a platform to help citizens interact with politicians during governmental elections in Taiwan.

Google Taiwan - The Voice

Campaign details

Brand owner: Google TaiwanLead agency: OMD TaiwanBrand: GoogleCountry: TaiwanIndustry Information technologyMedia: Internet - display, Mobile & apps, Online videoBudget: Up to 500k

Executive summary

It is time to return content creation rights to the audience. There are too many messages across media platforms around the world, scattering and weakening the voices out there. The Voice campaign changed that by leveraging a Google-owned asset to centralize the user voice and return power to the audience. For the first time, social voice...

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