Love Yourself: #staynegatHIVe
Diday Alcudia, Louie Sotto
Campaign details
Brand: Love YourselfBrand owner: Love YourselfLead agency: Dentsu Jayme SyfuCountry: PhilippinesIndustry: Charities & voluntary organisationsMedia: Internet - general, Social mediaBudget: Up to 500k
Executive summary
In just six years, HIV cases in the Philippines grew by a whopping 1,038%, leading the World Health Organization to identify it as having the fastest growing HIV epidemic in the world. The problem: people were not getting themselves tested.
But HIV can be part of anyone's story. In 2015, Love Yourself, a...