Love Yourself: #staynegatHIVe

This case study describes how Love Yourself, a small non-profit organization, which offers free HIV testing in the Philippines, used a simple online tool to increase the number of Filipinos testing for HIV.

Love Yourself: #staynegatHIVe

Diday Alcudia, Louie Sotto

Campaign details

Brand: Love YourselfBrand owner: Love YourselfLead agency: Dentsu Jayme SyfuCountry: PhilippinesIndustry: Charities & voluntary organisationsMedia: Internet - general, Social mediaBudget: Up to 500k

Executive summary

In just six years, HIV cases in the Philippines grew by a whopping 1,038%, leading the World Health Organization to identify it as having the fastest growing HIV epidemic in the world. The problem: people were not getting themselves tested.

But HIV can be part of anyone's story. In 2015, Love Yourself, a...

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