A farewell to RNAB

Alan Garth

The impending demise of the Regional Newspaper Advertising Bureau (RNAB) prompts the author to consider why, in 26 years of struggle, it has performed only moderately, as did its predecessors the ENAB and the WNAB.

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Alan Garth

A farewell to RNAB

Writing the obituary before the last gasp is a somewhat reprehensible practice, usually confined to the popular daily. It is also dangerous, as the miracle cure is not unknown. But it would, indeed, take some sort of miracle to raise the Regional Newspaper Advertising Bureau from its death bed.

With its life-support systems being systematically switched off, the end of a brave 26 year-old initiative is nigh. The individuals concerned may have yet to put the final signatures on the death certificate, but such legalities appear to be mere formalities.

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