Fashion Exclusive: Tissues hit center stage this Fall/Winter
Campaign details
Brand owner: Vinda International Holding Ltd.Lead agency: OMD ChinaBrand: TempoCountry: ChinaIndustry Toilet paper, kitchen towelMedia: Integrated, Internet - display, Internet - general, Internet - microsites, Magazines - consumer, Packaging & design, Product sampling, Social media, Sponsorship - media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Who cares about an unknown tissue brand in China? This was the challenge faced by Tempo, a foreign-made premium tissue brand that costs twice as much as its popular local...