This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.
1. Micro-influencers can encourage trial and sales in a declining razor market
Wilkinson Sword, shaving brand, used the power of micro-influencers to garner trial of a new product and encourage switching from a rival brand via a Facebook campaign.
2. Social campaigns offer an alternative to easily replicable approaches such as expert testimonials
Sensodyne, the toothpaste brand, engaged consumers to spread the #NoToSensitivity message via social media, to achieve a sales and market share increase.