How EMEA toiletries brands are using social media

This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.

This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.

1. Micro-influencers can encourage trial and sales in a declining razor market

Wilkinson Sword, shaving brand, used the power of micro-influencers to garner trial of a new product and encourage switching from a rival brand via a Facebook campaign.

2. Social campaigns offer an alternative to easily replicable approaches such as expert testimonials

Sensodyne, the toothpaste brand, engaged consumers to spread the #NoToSensitivity message via social media, to achieve a sales and market share increase.

3. Social campaigns can...

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