Beyond Pink: Women in advertising

This paper considers the changes in brand communications with women, how pro-female and empowerment rhetoric is gaining prevalence.

Beyond Pink: Women in advertising

Urey Onuoha

Originally meant to drive traffic to another Spot in the same campaign, a 2006 Dove video called Evolution revealed the amount of image manipulation that went into making a billboard ad featuring a female model. Created as part of the "Canadian Campaign for Real Beauty," the video shows the entire process, from hair, makeup, and lighting work to the Photoshop effects, used to significantly alter the model's appearance. The video ends with the words "No wonder our perception of beauty is distorted" across a black screen.

Like other videos in Dove's...

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