adidas "resets" its brand strategy
On March 17, adidas introduced a slate of limited-edition sneakers from its fledgling NMD (pronounced "nomad") footwear line in select retail venues around the world.
So intense was the desire to acquire these products among "sneakerheads" – consumers with a passion for stylish footwear with a sporting twist – that many bloggers, shoppers, and retailers began referring to this hotly-anticipated event as "NMD Day". And the resultant sales indicated the hype had translated into actual in-store purchases, even at a starting price point of $170.
"NMD sold 400,000 pairs in one day,"...