Verizon CMO, Diego Scotti, on evolving to meet a new breed of customer

This article charts Verizon CMO, Diego Scotti's time at the wireless telco giant, which saw a bright new period of reinvention for the company.

Verizon CMO, Diego Scotti, on evolving to meet a new breed of customer

Todd Wilkinson

In October 2014, Diego Scotti had only been on the job a few hours when his boss summoned him in for a chat.

Lowell McAdam, chairman and chief executive officer at Verizon Communications, the largest wireless telecommunications services provider in the U.S. and a global powerhouse, was excited to put his prized recruit to work. For Scotti, the 18 months following that conversation would prove to be dizzying, marked by a bold transition that would take Verizon from being recognized primarily as a phone company...

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