TV viewing in the internet age
BARB's study of UK TV viewing habits shows 87% of all viewing is still live at the point of broadcast, with other uses for the TV screen representing on average only 40 minutes per day. Netflix and Amazon Video are growing but are complementary to linear TV and online viewing is still in its infancy. The number of non-TV households is increasing slightly, although still hovering around the 5% mark.
Our individual and collective desire for new and different experiences means we often place a premium on the new and overlook...