How publishers are driving their business through content strategies
As ad-blocking remains a major source of anxiety for media businesses in 2016, content marketing is becoming a real alternative and, it is claimed, a growing source of revenue. The New York Times, in the US, and The Guardian, in the UK, are leading the way for publishers in this area, with both launching in-house agencies dedicated to content marketing in 2014. Other UK publishers have followed suit including Associated Press-owned Metro, The Telegraph and News UK.
Speaking at the International News Media Association (INMA) World Congress, which took...