Samsung Galaxy Note 3: Oscar Selfie
Client: Samsung Telecommunications AmericaProduct: Samsung Galaxy Note 3 Agency: 72andSunny
Campaign Summary
This case study by Samsung Telecommunications America, a South Korean's electronics maker, is an example of branded entertainment marketing via product integration into an existing program at its most ambitious and one that paid off handsomely. By using the 2014 Oscars as a vehicle to introduce its "One Samsung" campaign, Samsung hit media gold when Oscars host Ellen DeGeneres used the Samsung Galaxy Note 3 to take what instantly became "the world's most famous selfie."...