Samsung Galaxy Note 3: Oscar Selfie

This case study demonstrates how Samsung, the South Korean electronics maker, promoted its products at the 2014 Academy Awards (Oscars) ceremony and enabled a spontaneous social moment that became the most retweeted post to date.

Samsung Galaxy Note 3: Oscar Selfie

Client: Samsung Telecommunications AmericaProduct: Samsung Galaxy Note 3 Agency: 72andSunny

Campaign Summary

This case study by Samsung Telecommunications America, a South Korean's electronics maker, is an example of branded entertainment marketing via product integration into an existing program at its most ambitious and one that paid off handsomely. By using the 2014 Oscars as a vehicle to introduce its "One Samsung" campaign, Samsung hit media gold when Oscars host Ellen DeGeneres used the Samsung Galaxy Note 3 to take what instantly became "the world's most famous selfie."...

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