Stand Up To Cancer(#StandUp4Cancer)
Brand: Stand Up For CancerSponsor: MasterCardAgency: Carat
Summary
This case study by Stand Up To Cancer, a cancer fund-raising program of the Entertainment Industry Foundation, and their spnsor MasterCard tapped into a simple insight – everyone knows someone affected by cancer. And while just about everyone wanted to fight cancer, few knew what they could do to help. With reduced media budget, but a steady target of $4MM in donations, #StandUp4, targeted those who were most motivated – everyday people whose loved ones had been affected by cancer, effectively empowering...