MasterCard: Stand Up To Cancer

This case study demonstrates how the charity, Stand Up To Cancer (SU2C) and MasterCard, the financial brand, partnered to raise both donations for the charity and transactions through the credit card in the US.

Stand Up To Cancer(#StandUp4Cancer)

Brand: Stand Up For CancerSponsor: MasterCardAgency: Carat

Summary

This case study by Stand Up To Cancer, a cancer fund-raising program of the Entertainment Industry Foundation, and their spnsor MasterCard tapped into a simple insight – everyone knows someone affected by cancer. And while just about everyone wanted to fight cancer, few knew what they could do to help. With reduced media budget, but a steady target of $4MM in donations, #StandUp4, targeted those who were most motivated – everyday people whose loved ones had been affected by cancer, effectively empowering...

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