The South Asian Decade: Ogilvy & Mather on the fast-growth markets of the future

This report looks at Ogilvy & Mather's V12 report through an interview with Kent Wertime, COO Ogilvy Asia, on the cluster of South Asian countries experiencing rapid growth.

The South Asian Decade: Ogilvy & Mather on the fast-growth markets of the future

Joseph CliftWarc

The term "BRICs", coined by ex-Goldman Sachs executive Jim O'Neill in 2001, is seriously outdated. Instead, the growth markets of the future are not in the Brazil/Russia/India/China bloc, but are instead clustered in Asia – and South Asia in particular.

Ogilvy & Mather's Velocity 12 report

That's the main finding of Velocity 12(or V12), a new report from Ogilvy & Mather, the agency network, which was launched in June 2016. Speaking to Warc at the Cannes Lions International Festival...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands