What The Next Rembrandt means for the advertising industry

This report chronicles the collaboration between ING, the Dutch bank, and agency JWT who used deep learning to create the 'Next Rembrandt' in a major boost for both company's innovative credentials.

What The Next Rembrandt means for the advertising industry

Joseph CliftWarc

It's truly uncanny to look at: a small portrait of a brown-eyed man in a soft-brimmed hat, staring out at the viewer in three-quarter profile. You don't need to be a trained art historian to guess that it's a painting from the Dutch Golden Age – and something about the ethereal golden glow, loose brushwork and the subject's soulful expression might make you wonder if it's a painting from the master himself: Rembrandt van Rijn.

The Next Rembrandt

But the painting isn't hanging in a great gallery –...

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