Human insight, empowering message, global appeal: Learnings from '#LikeAGirl' and 'This Girl Can'
Two of the most-successful campaigns of recent years are also two of the most prominent examples of big brands focusing on female empowerment.
'#LikeAGirl', an integrated campaign for Procter & Gamble's femcare brand Always, begun a global conversation on how young girls perceive femininity, and featured the brand owner's most successful online films ever.
Meanwhile, Sport England's 'This Girl Can' inspired millions of British women to exercise – and also had massive resonance internationally.
The people behind both campaigns were...