Using AI, showing value, hitting the streets: Views on the future of strategy

This event report covers the Future of Strategy session held by Warc in Cannes, looking at the role of planners, opportunities in new tech, and why proven methods of gathering insights are still necessary.

Using AI, showing value, hitting the streets: Views on the Future of Strategy

Joseph CliftWarc

Get four marketing strategists in a room and you are guaranteed four different views on any issue you could care to name - and an interesting debate along the way.

So it proved at the 2016 Cannes Lions International Festival of Creativity, where Warc hosted just such a debate on a particularly hot topic for industry practitioners - what is the future of strategy?

The panel featured Sandy Thompson, global planning director at Y&R, Chris Stephenson, APAC head of strategy at PHD Singapore, and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands